Most webmasters get caught up in website design and appearance until they forget that success is achieved through these three factors: traffic, conversions, and sales. In this post, you will learn some useful information about these factors:
It is unfortunate that most small business owners do not have access to website statistics. Even when they have access, they do not regularly look at the statistics. The good thing about statistics is that they offer useful information that can help you increase your sales online. In fact, statistics can tell you more than just the amount of traffic you received in the last few months. It will offer you vital details such as average time on the website; keywords users type to reach your site and the number of pages that have been viewed. This data can also be used to implement better SEO on the website in order to drive even more organic traffic.
After understanding traffic and how important it is to your business, you need to look at another important factor to increase your online sales. Conversion is the number of customers who do what you wanted them to do. Depending on the website and business, the following are some of the things you will want them to do:
- Buy a product
- Download a product or a tool
- Leave email or phone number
The conversion rate is simply the number of conversions divided by the amount of traffic your website receives. Conversion rate between 2% and 8% is considered normal.
This is what most website owners love, and it needs very little explanation. It is important to focus on the sales that are derived from the website and not other promotion tactics.
By looking at the above three factors, you can easily note where your online endeavors are falling and then take the right steps to create amazing sales online. For instance, if your website gets a low amount of traffic, you should put a lot of effort into acquiring more traffic. On the other hand, if you are getting very few conversions, you should closely look at your website. You need to examine the sales process and the various products and services you provide.
It is advisable to enlist the services of professional online marketing companies, website designers, sales experts, and SEO consultants. They can greatly help you achieve success online. At least, you will have understood the performance of your website and where improvements can done.