28
Sep, 2022
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Reasons Why Relevant Content Is Way Better Than Keywords

Undoubtedly, Google is getting smarter, in this case, more complex. As mentioned in the Most Inside blog, what used to work a few years ago in terms of SEO (search engine optimization) no longer works today. If you want your website to rank high on Google, you need to focus on creating relevant content that features trending topics. Are you wondering why? Because this type of content is more beneficial for users, it also happens to be favored by Google. This blog post will discuss why relevant content with trending topics is better than high-volume keywords.

Keywords Are No Longer the Only Factor Matters

In the past, a website’s ranking on Google was primarily determined by the keywords it used. If you wanted to rank for a certain keyword, you would simply stuff that keyword into your website as much as possible. However, this is no longer effective and can actually result in penalties from Google. This is because Google’s algorithms have become much more sophisticated, and they can now take into account a variety of factors when determining a website’s ranking.

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Quality Content Trumps Quantity Every Time

If you want your website to rank high on Google, it’s essential to focus on creating quality content. This means that your content should be well-written, informative, and engaging. It should also be relevant to the keywords you are trying to rank for. Simply put, quantity does not trump quality when it comes to SEO. In fact, Google’s algorithms are designed to favor websites that feature high-quality content. One of the best ways to ensure that your content is of good quality is to write about trending topics. This way, you can be sure that your content is relevant and interesting.

If the Content Is Irrelevant, Your Keywords Are No Usetyping

If you’re using high-volume keywords, but your content is irrelevant, it’s not going to do you any good. In fact, it will actually hurt your website’s ranking. This is because Google’s algorithms are designed to favor websites that feature relevant and interesting content. So, if you want your website to rank high on Google, ensure that your content is relevant to the keywords you’re trying to rank for.

Creating Great Content Is More Efficient and Effective

tableCreating high-quality content can be time-consuming and difficult. However, it is more efficient and effective in the long run. This is because once you have created great content, it will continue to benefit your website for a long time. On the other hand, if you stuff your website with high-volume keywords, you will need to keep creating new content to maintain your ranking. In other words, focusing on quality is a better use of your time and resources.

All in all, relevant content with trending topics is better than high-volume keywords. So what’s the bottom line? What should you do if you want your website to rank high on Google? The answer is simple: create great content relevant to the keywords you’re trying to rank for. If you can do this, you’ll be well on your way to achieving a top ranking.

25
Aug, 2020
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Importance of High-Quality Content for SEO

Having a website is one of the necessities for your business. Your website will serve as your online program and a platform to communicate with people. To attract customers to visit your site, you should produce good quality content for them. There is an article entitled, “How to Write Sales Content for a Website“, and you can check it out on the Expert Easy’s website. You can use SEO to make your company’s site more visible online. Writing high-quality content is a very important strategy that is essential for your company’s SEO. Here’s why:

Better Message Delivery

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Whether the purpose of your post is to entertain, persuade, or inform people, your post’s goal is lost when your article is written poorly, and your audience will not understand a thing. Every content you post contains some kind of messages, and you cannot deliver it properly with a poorly made material. High-quality content will provide your website’s intentions with better delivery for your audiences.

thumbs upObtain Social Validation

Several blog posts and web pages rank well because of the social validation that they have obtained due to high-quality content. Social validation can be acquired by using lots of money and brute force. Small businesses do not have a huge budget to spend on that, so they can only get social validation by producing high-quality content for their website. People tend to engage more on social media sites when they find a very well written post.

trustedGain More Trust

People trust an article more if it is accurately written, and when its message is properly delivered. High-quality content looks more professional in your audience’s eyes, and people love to engage with professional companies. If these people trust your brand, they will tend to engage more with you and read more of your posts. Much more, they will patronize your products or services.

Catch More Social Media Attention

When people trust your content, they will likely share it with their friends and family through social media. Today, almost everyone owns an account on different social media sites. That means when a person shares your website’s content on social media, more people can see it too. These people might also be interested in reading the article and soon become your loyal customer too. Social media sites are one of the most efficient platforms where you can promote your companies. Several small businesses prefer these platforms since utilizing them can only cost a little.