One of the most common questions that internet marketers get asked is, “What are the latest SEO trends?” It’s a difficult question to answer because there are always new strategies that people can adopt. But, if you’re running a pressure washing business, you can use specified SEO strategies for you. Click Here to learn more about it. The recent Google algorithm updates have made it more critical than ever for businesses to continually update their website with fresh content and implement new SEO techniques. In this post, we will discuss three of the latest trends in SEO.
Mobile-Friendly Website
As more and more people have shifted to their mobile devices, the need for having a mobile-friendly website is crucial. Google has emphasized the importance of Mobile-Friendly websites, and in May 2018, it introduced an update to its algorithm that favors search results from mobile-friendly sites over those which were not. It can help you get more traffic because when your site appears at the top in organic searches, you are likely to get more conversions.
You can also optimize your site for Google Assistant by using the mobile-friendly tag or updating your website with AMP, a faster version of HTML that loads quickly on all devices and delivers relevant content immediately without waiting for images to load. It will help improve bounce rates as well as the overall user experience.
Voice Search Optimization
The use of voice search has also increased in the past few years. It is expected to increase even further with older demographics adapting it more frequently than ever before. More and more people are now using their smart speakers, be it Google Home or Amazon’s Alexa devices, for searching information rather than typing on a mobile device or desktop.
It provides an opportunity for businesses to optimize their website content and make it more relevant for voice search. You can do this by adding questions and answers, long-tail keywords, and conversational phrases to your website content. You can also use voice search optimization tools such as the Google Voice Search Hotword tool or the Amazon Developer’s Console.
Structured Data Markup
Structured data markup is an essential part of implementing SEO techniques. It helps search engines understand the content on your page better and deliver it to users, making them more relevant in SERPs (Search Engine Result Pages). This trend has gained popularity over the last few years because people now live their lives online. It means that they want all the information that they are searching for to be available at the tip of their fingers.
You can implement it by using schema markup or microdata on your website content to make it more visible and accessible for users, increasing its chances of appearing in search results pages. It would help if you also kept an eye out for Google’s Quality Rater Guidelines, updates released periodically by Google to guide how its algorithms work and what it looks for when ranking websites. By following these guidelines, you can improve the quality of your website content and make sure that you’re always up-to-date with the latest SEO trends.